Celebrity Status
Let’s be fair. You probably won’t be on the silver screen and accepting your academy award any time soon. If you have good for you! Celebrity can take on a different meaning.
Mainstream celebrities are individuals who have achieved widespread fame and recognition on a national or international level. They may be actors, musicians, athletes, or other public figures who have achieved success through their work in the entertainment industry or other fields.
Local celebrities typically have a smaller following than mainstream celebrities and may not be recognized outside of their local area. However, they can still enjoy many of the benefits of celebrity status, such as public recognition, opportunities for career advancement, and the ability to influence others within their community. Local celebrities are individuals who are well-known and admired within a specific geographic area, such as a town, city, or region. They may have achieved fame through their work in local media, such as a radio or television host, or through their involvement in the community, such as a business owner or philanthropist.
The goal for you is to be a local celebrity in your industry, network, or even company.
To understand celebrity let’s examine the benefits that come along with it. The pros can outweigh the cons in pursuit of celebrity. Just ask all the broken hearts in Hollywood. Some drawbacks, such as loss of privacy, increased scrutiny, and potential negative effects on mental health. The benefits and drawbacks of celebrity status depend on the individual and their personal goals and values. Celebrity status can bring many benefits, such as:
1. Fame and recognition: Being a celebrity means that you are well-known and recognized by a large number of people, which can bring a sense of accomplishment and validation.
2. Financial rewards: Celebrities can earn a lot of money through endorsements, sponsorships, and other opportunities that come with their fame. They may also have access to exclusive events, parties, and experiences that are not available to the general public.
3. Opportunities for career advancement: Being a celebrity can open doors to new career opportunities, such as acting roles or book deals.
4. Influence: Celebrities often have a significant amount of influence over their fans and followers, which can be used to promote causes or raise awareness about important issues.
You don’t need to uproot your life and live on Raman with 4 other roommates for years to achieve celebrity status. There is an easier path by starting locally and on a smaller scale. You can still make a lot of money and be successful from local celebrities. Everyone wants to be associated with a celebrity!
Law of Familiarity
The law of familiarity, also known as the mere-exposure effect, is a psychological phenomenon that refers to the tendency of people to develop a preference for things simply because they are familiar with them.
According to this law, people tend to feel more positively towards people, things, or experiences they have encountered multiple times, even if they have no strong opinions about them initially. This is because familiarity makes us feel comfortable and safe, and we tend to gravitate toward things we perceive as safe and familiar.
The law of familiarity refers to a gestalt law of perceptual organization that states that things are more likely to form groups when the groups appear familiar or meaningful.
In simpler terms, the more you “get in front of the customer,” the more likely they will do business with you. The more relevant you are to the customers’ issues and how you can solve their problems, the more likely you will become more familiar. The more familiar the customers are with you, the more comfortable they are with you. If they are more comfortable with you, the more likely they will buy from you.
The law of familiarity has been studied in various contexts, including marketing, where it is used to build brand recognition and loyalty, and in social psychology, where it is used to understand interpersonal attraction and relationships.
While the law of familiarity can lead to a preference for familiar things, it is not always the case. Familiarity can also lead to boredom or a lack of interest if there is no variation or novelty in the experience.
Celebrities have the luxury of multiplication. Not many people have met or known personally some of the A-list celebrities in Hollywood, but they feel like they have a connection to them. You feel like they know them because of multiple years of exposure from articles written about them, movies they are in, and complete obsession by the media with their personal lives. I never personally met Tom Cruise, but I feel like I know him because he’s been around for four decades. I’m not guaranteeing that if Tom Cruise were a salesman I would buy anything from him, but I would give him time for a meeting. It would be up to him to sell the product.
Building celebrity status can be a complex and multi-faceted process that depends on various factors.
Here are some general tips that could help:
Develop a unique talent or skill: Many celebrities become famous for their talent in a particular field, such as acting, singing, or sports. Developing a unique talent or skill can help you stand out and build a following.
Network and build relationships: Networking is essential in the entertainment industry. Attend events, meet new people, and build relationships with those who can help you get noticed.
Use social media: Social media can be a powerful tool for building a fanbase and getting noticed. Regularly post engaging content and interact with your followers.
Be visible: Make appearances at events and in the media to increase your visibility. The more people see you, the more likely you are to become known.
Be persistent: Building celebrity status takes time and effort. Stay committed to your goals and keep working hard to achieve them.
Gain Celebrity Status Through Marketing
The purpose of marketing is to build your personal brand and build familiarity. Marketing is senior to prospecting. Marketing builds familiarity and omnipresence. If prospects already “know” you before they meet you, the rapport-building is already done. Think in terms of multiplication, not addition.
There’s only so much time in a day, twenty-four hours, to be exact, and trying to spend every minute of every hour with prospects is impossible, but if people don’t know who you are, they won’t be able to buy from you. They don’t have to know you well; they just need to know you. Remember my experience when I was sixteen. Nobody is just going to walk up to your door with a purchase order. This is where marketing comes in, and marketing builds familiarity with your prospects. If they understand what you do and who you are, it’s an easier way to gain access to your prospects. Social media posts, direct mail, personalized notes, thank-you letters, and birthday cards to keep in contact with prospects in indirect ways will get you closer to prospects. Regardless of whether you ever have met with them in person, they will know you.
Marketing gives you the advantage of thinking in terms of multiplication instead of addition, but you can’t rely on marketing alone. Selling has to come along with it. You need to meet with people in order to sell. It’s easier to get exposure to one hundred people with one social media post than it is to drive and knock on one hundred doors. It’s easier to send one email to one thousand people than to make one thousand phone calls. However, we need to do both to think in terms of multiplication. Multiplication will get you in front of more prospects with less time, instead of in addition, when you are focused on a single prospect with one action at a time. Think in terms of multiplication to get yourself more exposure with more prospects in a shorter period.
Marketing your personal brand will let prospects know what you can do to help them. Selling is all about solving problems for prospects. If they know that you can help them with their problems, they’ll be more likely to give you a shot. Focus on local marketing in your target segments to market your service, product, and yourself.
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