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Self-Esteem vs Self-Promotion

Updated: May 4, 2023

Let’s do the math:


Low SE = Low SP


Simple. I believe that low self-esteem leads to low self-promotion or none. If you can’t believe in yourself, how will you ever promote yourself?

The two concepts of self-esteem and self-promotion go hand in hand. Having more self-esteem can help with self-promotion. More self-esteem can help you feel more comfortable and confident in promoting yourself and your career goals. This is an upward spiral. When you have higher self-esteem, you are more likely to believe in yourself and your abilities, which can make you feel more confident about promoting yourself and your accomplishments.


Additionally, having higher self-esteem can help you handle rejection or negative feedback in a more constructive way, which can be important when you are putting yourself out there for promotion or advancement opportunities. It can also make it easier for you to articulate your strengths and accomplishments in a positive and authentic way, without coming across as arrogant or boastful.


Self-promotion and self-esteem are two different concepts that are often misunderstood or used interchangeably. Self-promotion refers to the actions we take to advertise, promote, or market ourselves to others. This could include highlighting our accomplishments, skills, or strengths, and presenting ourselves in a positive light. Self-promotion can be done for various reasons, such as to increase our visibility, gain recognition or career advancement, or impress others. While self-promotion can be important in some situations, such as job interviews or networking events, it can also come across as arrogant or egotistical if done excessively or inappropriately.


Here are some ways to self-promote effectively without overstepping your bounds:


  1. Be proactive: Take the initiative to seek out opportunities to showcase your skills and accomplishments. Look for projects or tasks that align with your strengths and interests, and volunteer to take on additional responsibilities.

  2. Keep track of your achievements: Document your successes and accomplishments, and keep a record of any positive feedback or recognition you receive from colleagues or supervisors. This can help you build a case for why you deserve a promotion.

  3. Build relationships: Develop positive relationships with your colleagues and supervisors, and look for ways to support and collaborate with them. This can help you build allies who advocate for you and your skills.

  4. Share your ideas: Contribute your ideas and perspectives in meetings and discussions, and offer solutions to problems or challenges. This can demonstrate your expertise and leadership skills, and show that you are invested in the success of the organization.

  5. Seek feedback: Ask for feedback from your colleagues and supervisors, and use it to improve your skills and performance. This can show that you are receptive to constructive criticism and willing to learn and grow.

  6. Communicate your goals: Let your supervisor know that you are interested in a promotion, and ask for their guidance and support in achieving your career goals. This can help you establish a clear path for advancement and show you are committed to your professional development.


Remember that self-promotion should always be done with tact and professionalism. Be mindful of others' feelings and perceptions, and avoid coming across as arrogant or self-centered. By highlighting your strengths and accomplishments in a constructive and collaborative way, you can increase your chances of being considered for a promotion while maintaining positive relationships with your colleagues and supervisors.


Self-esteem, on the other hand, refers to the overall evaluation and perception we have of ourselves, including our beliefs and feelings about our worth, capabilities, and value as a person. Self-esteem is developed through our experiences, relationships, and interactions with the world around us. It can impact how we perceive and react to different situations, our motivation, and our ability to cope with stress or challenges. High self-esteem is generally associated with positive outcomes, such as better mental health, resilience, and life satisfaction.


Here are some strategies to build self-esteem


  1. Practice self-compassion: Be kind and gentle with yourself, and avoid harsh self-criticism or negative self-talk. Treat yourself like you would a good friend, and offer yourself encouragement and support.

  2. Set realistic goals: Set achievable goals for yourself, and focus on your progress and efforts rather than just the end result. Celebrate your successes, no matter how small they may be.

  3. Challenge negative self-beliefs: Identify any negative beliefs you have about yourself, such as "I'm not good enough" or "I always fail." Question the validity of these beliefs and replace them with more positive and realistic ones.

  4. Take care of your physical health: Engage in regular exercise, eat a healthy and balanced diet, and get enough sleep. Taking care of your physical health can help you feel better emotionally and mentally.

  5. Practice gratitude: Focus on what you have and the positive aspects of your life, rather than what you lack or the negative aspects. Make a habit of listing things you are grateful for every day.

  6. Engage in activities that make you feel good: Pursue hobbies and interests that you enjoy and that make you feel good about yourself. This could include things like art, music, sports, or volunteering.

  7. Surround yourself with positive and supportive people: Seek out people who uplift and encourage you, and limit your exposure to those who bring you down or criticize you.


Earn Respect


Nobody will look out for you more than you. Gain the reputation that you deserve and let people know what you are capable of. Self-promotion is like marketing. How will anyone know who you are if they don’t know? Nobody else will promote you either


Self-promotion is essential to getting what you want. Think about the next job promotion or getting your first job. You need to sell yourself to the person who needs to trust you. This doesn’t happen overnight and people will need to trust you. Do what you say you’re going to do, follow through and kindly remind people that you did it. Plant seeds for your future success with the right people so you will be top of mind when being considered … you know who would be great at this job, You! You don’t want to miss out on opportunities


Speak up and take advantage of situations that require it. This is important because timing is everything, Self-promotion can be a delicate balance, especially when it comes to seeking a promotion in the workplace. Self-promotion is good right up until the point of bragging. You need to let people know of the skills you have and what you can do for them throughout your life and in every capacity. Let people know your ideas, your goals, and your skills. If you don’t speak up, you will go unnoticed and pass by for the next person, who may not be as good as you, whether it means taking your potential job, taking your promotion, or taking your future spouse. As the old saying applies, the squeaky wheel gets the grease. If you don’t speak up, someone else will take advantage of what you could have gotten. The world is a competitive place. Don’t let yourself get passed by. The only one looking out for you is you.


The Bottom Line


While self-promotion can be important in certain situations, it should not be confused with self-esteem, which is a more fundamental aspect of our psychological well-being. You need the foundation of self-esteem to build a promotion. Remember that building self-esteem is a process that takes time and effort. Be patient and persistent, and don't give up on yourself. With practice and dedication, you can improve your self-esteem and lead a happier and more fulfilling life.

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